One Minute Game Pitch Framework - Template para Investors
Informacion del Framework
Autor: Anton Slashcev
Experiencia: “Pitched games to investors hundreds [of times]“
Duracion Total: 1 minuto
Objetivo: Pitch efectivo para investors/publishers
Estructura: 7 componentes con timing especifico
Resumen Ejecutivo
Framework probado para pitch de videojuegos en 1 minuto, basado en experiencia extensiva con investors. Cada seccion tiene timing especifico y template de language para maximizar impact y clarity. Diseñado para capturar atencion, establecer credibility, y generar interest en funding/publishing.
Filosofia Central: Structure + Timing + Proof = Successful Pitch
Los 7 Componentes del Pitch (60 segundos)
1. Hook (≈5 segundos)
Template: “[GameTitle] is a [genre / one-line concept] that lets [target audience] fulfill their [core fantasy].”
Proposito:
- Immediate clarity sobre que es el game
- Target audience identification
- Core appeal en una sentence
Ejemplo Aplicado:
- “Peak is a co-op climbing adventure that lets friends fulfill their mountain conquest fantasy”
- “MISERY is a retro survival shooter that lets hardcore gamers fulfill their post-Soviet wasteland fantasy”
2. Core Gameplay (≈10 segundos)
Template: “Players perform [core actions] to achieve [global goal], unlocking [game progression].”
Proposito:
- Mechanics clarity
- Victory conditions
- Progression hooks
Focus Areas:
- Core gameplay loop
- Player motivation
- Progression systems
3. USP - Unique Selling Proposition (≈10 segundos)
Template: “No other game combines [feature/genre mash-up] with [signature mechanic], giving players a [unique experience].”
Proposito:
- Differentiation clara
- Competitive advantage
- Innovation highlight
Critical Elements:
- Genre combination uniqueness
- Signature mechanic identification
- Experience differentiation
4. Traction & Social Proof (≈10 segundos)
Template: “So far, we’ve hit [Steam wishlists / CCU / D1-D7 retention], and reviews like ‘[quote]’ show strong pull.”
Metrics Options:
- Steam wishlists numbers
- Concurrent users (CCU)
- Day 1-7 retention rates
- User review quotes
Proposito:
- Credibility establishment
- Market validation
- User satisfaction proof
5. Market & Monetization (≈10 segundos)
Template: “We’re targeting the [segment] market worth $X billion, growing Y% CAGR. Monetized via [premium / F2P / subscriptions], with projected [ARPU or LTV].”
Market Components:
- Specific market segment
- Market size ($X billion)
- Growth rate (Y% CAGR)
Monetization Components:
- Revenue model clarity
- Projected financial metrics
- Realistic projections
6. Team Expertise (≈5 segundos)
Template: “The team shipped [past hit titles] and specializes in [key areas of expertise].”
Credibility Factors:
- Previous successful titles
- Relevant experience
- Specialized skills
Proposito:
- Execution capability proof
- Risk mitigation
- Track record establishment
7. Ask (≈10 segundos)
Template: “We’re raising $X to hit [milestone: vertical slice, soft-launch], and move toward [publisher deal, full release].”
Components:
- Specific funding amount
- Clear milestone targets
- Next stage planning
Milestone Options:
- Vertical slice completion
- Soft-launch execution
- Publisher deal negotiation
- Full release preparation
Timing Strategy Analysis
Time Allocation Logic
Hook (5 sec): Shortest component - immediate impact required Gameplay (10 sec): Core product explanation needs detail USP (10 sec): Differentiation requires clear articulation Traction (10 sec): Proof points need specific examples Market (10 sec): Financial opportunity requires context Team (5 sec): Credibility can be established quickly Ask (10 sec): Clear request with specific next steps
Pacing Considerations
- Front-loaded impact - Hook + Gameplay = 15 seconds
- Evidence middle - USP + Traction = 20 seconds
- Business case - Market + Team + Ask = 25 seconds
- Total: Exactly 60 seconds for complete pitch
Conexiones con Casos Existentes
Validation Through Success Cases
MISERY Application:
- Hook: “Retro survival that lets S.T.A.L.K.E.R. fans fulfill post-Soviet fantasy”
- Traction: “100k+ wishlists in 1 month, viral TikTok content”
- USP: “No other game combines N64 aesthetics with modern survival mechanics”
Peak Application:
- Hook: “Co-op climbing that lets friends fulfill mountain conquest fantasy”
- Traction: “2M+ sales, broke even in hours”
- Team: “Aggro Crab + Landfall shipped Another Crab’s Treasure + Content Warning”
Dead as Disco Application:
- Hook: “Music rhythm game that lets players fulfill their personal soundtrack fantasy”
- USP: “No other game combines rhythm gameplay with personal music import”
- Traction: “400k+ wishlists, 87% players use Songcrafter tech”
Adaptaciones por Contexto
Para Investors
- Focus en Market & Monetization - financial opportunity emphasis
- Strong Team credentials - risk mitigation priority
- Clear Ask con ROI implications - specific funding utilization
Para Publishers
- Emphasis en Traction & USP - market potential y differentiation
- Marketing hook strength - audience appeal demonstration
- Partnership value proposition - mutual benefit clarity
Para Press/Media
- Hook y USP prominence - story angle identification
- Traction como credibility - newsworthiness establishment
- Team story elements - human interest angle
Common Pitfalls to Avoid
Timing Errors
- Rushing Hook - losing immediate attention
- Over-explaining Gameplay - technical detail overload
- Weak Ask - unclear funding requirements
Content Errors
- Generic USP - failure to differentiate clearly
- Inflated Market Size - unrealistic projections
- Insufficient Traction - lack of validation proof
Delivery Errors
- Memorized Script - lack of natural conversation
- No Audience Adaptation - one-size-fits-all approach
- Missing Follow-up - no clear next steps
Implementation Checklist
Pre-Pitch Preparation
- Hook tested con target audience feedback
- Gameplay loop clearly articulated
- USP validated against competitor analysis
- Traction metrics gathered y verified
- Market research completed con credible sources
- Team credentials organized y verified
- Ask amount justified con milestone breakdown
Pitch Delivery
- Timing practiced para stay within 60 seconds
- Visual aids prepared (if applicable)
- Q&A preparation para likely follow-up questions
- Contact information ready para immediate follow-up
Post-Pitch Follow-up
- Additional materials prepared para interested parties
- Timeline established para decision-making process
- Regular update cadence planned para ongoing relationships
Estado: Framework completo con templates y examples
Aplicabilidad: Alta para cualquier game pitch scenario
Complementarity: Perfect foundation para todos los casos de success documentados
Convencion de Escritura: Esta nota sigue la convencion sin acentos para evitar problemas de codificacion y mejorar compatibilidad del sistema.